What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the process of enhancing your website and content to improve AI visibility, ensuring that
AI-powered search engines can effectively understand, verify, and reference your information.
GEO vs SEO
What is the difference between GEO and SEO?
How do generative engines use website content?
How do generative engines use website content?
Traditional Search Engine Optimization (SEO) helps search engines find your site, while AI search optimization (GEO) helps AI systems trust and quote your site directly in generated answers. SEO focuses on ranking high in Google’s search results, where GEO focuses on enhancing AI content visibility.
How do generative engines use website content?
How do generative engines use website content?
How do generative engines use website content?
Generative engines utilize advanced AI search optimization techniques to scan content from across the web and generate accurate answers. They prioritize clear, structured, and verifiable sources that align with user intent and demonstrate authority.
Why is SEO still important?
How do generative engines use website content?
Why is SEO still important?
Effective SEO builds the foundation that GEO strategy relies on. GEO often draws from Google’s indexed web data. Therefore, if your SEO is weak, AI content visibility may be compromised, preventing AI models from discovering or indexing your site.
Search Engine Optimization (SEO)
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO)
- Targets traditional search engine results
- Focuses on your website appearing on search pages
- Employs strategies like keywords, backlinks, and other SEO methods to rank higher
- Link click driven
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO)
- Targets AI generated responses
- Focuses on getting you referenced
- Utilizes content structure, authority, and citations to make content more appealing to AI
- Exposure-driven traffic
Our Mission
Not long ago, ranking #1 on Google was the ultimate goal. Now, the first thing users encounter isn’t a list of websites but an AI generated answer. Generative engines like ChatGPT, Perplexity, Bing Copilot, and Gemini now provide summaries of the web, referencing only the most trusted, structured, and verifiable sources.
Our mission is to ensure your brand achieves AI content visibility and becomes one of those trusted sources. Through our Generative Engine Optimization (GEO) strategy, we help you structure content effectively, strengthen your authority, and get your insights selected by AI.
What we offer
SEO & GEO Strategy
- AI Visibility Optimization
- Generative Content Structuring
- PR Cadence
- PR Writing
- Correlating Blog Post
- Correlating Social Post
- Media Pitching
The GEO Journal
Get educated on Generative Engine Optimization
“We know people are using AI tools. We know how LLMs work. We know how to appear in LLMs and AI answers — and yet it seems almost no one is doing this work.”
Rand Fishkin - Entrepreneur & Author (Marketing)
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